At & Ricky's, we believe a growth mindset lays the foundation for our children to build better, more joyful lives. We design science-backed, role-playing, fun to use products that help children learn to see challenges as opportunities rather than threats.

We make great mindset-building stories and tools.

30 days return policy
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Designed for the Mind
30 days return policy
Free Shipping
Designed for the Mind
30 days return policy
Free Shipping
Designed for the Mind

Our stories draw on child development research and Neuroscience to help children build strong, positive beliefs about themselves.

Our stories train your child's mind to experience meeting a fear, how to talk to themselves while facing the fear and what to believe about themselves after overcoming the fear.

Your handwriting in their book, Your voice saying, “You are courageous” and Ricky the bow-wow by their side. We create stories around these little moments of love, so your child can grow up remembering how you believed in them.