The Marshmallow Test was a famous psychological experiment conducted in the late 1960s and early 1970s by psychologist Walter Mischel at Stanford University. What Was the Experiment? A child was...
Why & Ricky?
Today, 87% of parents believe a strong, positive mindset is essential for life.
But most of us were never taught how to build them — consciously, intentionally, early.
So beliefs get passed on accidentally. Along with fears, limits, and old patterns.
& Ricky was created to change that — to help parents consciously build stronger, positive beliefs in their children, so the next generation doesn’t repeat the past and can face new challenges with confidence.
How We Do It
We combine science-backed psychological principles with expressive, rhythmic storytelling designed for a child’s developing mind.
What We Do
We create belief-building bedtime rituals that help parents shape their child’s inner voice — one night at a time.
I am courageous Kit #1
The "Toy and the bow bow" is a bedtime story that helps you build the belief "I am courageous to face the unknown" in your child.
Courage Series — Phase 1: Fear of the Unknown
Rs. 1,799.00
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Builds the belief : “I am courageous — even in the dark and the unknown.”
Fear of the dark is really fear of the unknown. This story gently helps your child feel safe, supported, and brave in moments when fear usually takes over — especially at bedtime.
Through a warm bedtime narrative, a trusted guide (Ricky), and simple parent-led cues, your child learns to face the dark with courage, not avoidance.
Read repeatedly, the story installs a new inner belief: “I am courageous to face the dark and the unknown.”
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